Hello! I’m Liesel, a Sydney-based
graphic designer, illustrator
and consultant.
Work
Illustration
About Me
Get in Contact
︎ liesel.schwinghamer@gmail.com
︎ @firoschwing
︎ Liesel Schwinghamer
Thanks for the Memories
Marketing Campaign
Client: Rockstar Memoirs
Roles: Graphic Designer, Project Manager
Typography and illustrations produced collaboratively with Rowena Darke
Roles: Graphic Designer, Project Manager
Typography and illustrations produced collaboratively with Rowena Darke
Rockstar Memoirs, a school yearbook design and production company, needed to connect with Year 12 students and Year Advisors. This mailer emphasized the tangible value of yearbooks as memory keepers through use of fun and interactive physical pieces.
The mailer included the following objects:
︎︎︎ Personalised brochures showcased past yearbook covers for each client
︎︎︎ “Mixtape” cassettes (with Spotify playlist link) featured hit songs from the Class of 2023’s high school years
︎︎︎ Bucket list checklist of milestone events to capture in a yearbook
︎︎︎ Letterpress-printed bookmark, stickers, and illustrated polaroids celebrated community and memories
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The mailer included the following objects:
︎︎︎ Personalised brochures showcased past yearbook covers for each client
︎︎︎ “Mixtape” cassettes (with Spotify playlist link) featured hit songs from the Class of 2023’s high school years
︎︎︎ Bucket list checklist of milestone events to capture in a yearbook
︎︎︎ Letterpress-printed bookmark, stickers, and illustrated polaroids celebrated community and memories
